An intensely feminine fragrance combining the lightness of the gardenia’s first blossom and the richness of its flower in full bloom, Gucci Flora Gorgeous Gardenia characterises those women who are authentic and curiously compelling.

Evolving into a delicious Eau de Parfum fragrance, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia relaunches in a campaign filled with flowers and fluffy animals. A signature floral scent for all free-spirited women full of positive energy.

This perfume for women is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions. Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum absolute.

This delicious potion of joy is introduced by a cheerful Pear Blossom accord while a touch of Brown Sugar accord adds a delicate sweetness to its scent trail.

• Fragrance Type: Floral.
• Top Note: Pear Blossom.
• Heart Note: White Gardenia, Jasmine.
• Base Note: Patchouli, Brown Sugar.

The bottle’s silhouette in lacquered pink is heightened by the distinctive Flora pattern, originally created for Gucci by artist Vittorio Accornero in 1966 and reimagined in Alessandro Michele’s vision.

• Spray perfume onto your pulse points – wrists, inner elbows, ear lobes, and knees. Warm spots on your body emit extra heat to naturally diffuse a scent.

• Rubbing perfume into your skin causes the top notes to fade and evaporate quickly.

• Spritz your perfume and then walk into it – “Dab on pulses and spritz and step”.

• Remember to store perfumes away from direct sunlight and humidity and water. Store in a cool dry place.