Apivita My Color Elixir is a permanent hair color system designed to deliver rich, long-lasting color while respecting the natural balance of the scalp. Formulated without ammonia and enriched with argan, avocado, and olive oils, this innovative range uses COLOR MAGNET technology to stabilize and seal color deep into the hair structure.

Dermatologically tested and infused with hyaluronic acid and organic honey extract, My Color Elixir nourishes and hydrates both hair and scalp during the coloring process. The creamy, non-drip texture ensures easy application, while the formula provides full grey coverage and a pleasant fragrance — making it a trusted choice for those seeking professional results with clean ingredients.