Patrick Alès created the Phyto brand in 1967, placing the most advanced scientific knowledge at the service of the hair, providing the users with exceptional products with 95% of ingredients of plant or botanical origin.

PhytoArgent Purple Shampoo is a gentle formula that enhances grey and white hair from the very first application. Shampoo after shampoo, the hair is left pure, shiny and radiant. The synergy of tinctorial plants with antioxidant properties, combined with a pigment corrector, neutralizes brassiness and imparts beautiful, natural and luminous highlights.

• Cornflower Extract (50%) is extra kind to soften the hair fibre.

• Jojoba milk the result of an emulsion of Jojoba oil, water and hyaluronic acid, strengthens the hydrolipidic film to limit the evaporation of water. Lighter than oil, it penetrates rapidly into the hair fiber to hydrate it perfectly.

• Apply on wet hair.

• Leave on for 1 to 2 minutes then rinse.

• It’s no yellowing action is intensified with each use.

• Reapply the shampoo to enhance the effectiveness of the active ingredients.

Note: Due to the high content of natural ingredients, the colour of the formula may vary without altering its properties.