Patrick Alès created the Phyto brand in 1967, placing the most advanced scientific knowledge at the service of the hair, providing the users with exceptional products with 95% of ingredients of plant or botanical origin.

Phyto 7 hydrating cream is a genuine plant-based care with a non-oily formula that maintains hydration at the heart of the hair fiber, allows easy styling and eliminates static, without weighing hair down. This iconic and original product withstands the test of time and is passed from generation to generation, offering women the best hydration.

• Mallow – natural hair softener.

• Soybean – fatty acid that helps hair retain moisture.

• Burdock – stimulates hair growth and strengths hair keratin.

• Rosemary – stimulates new hair growth

• Sage – moisturising and soothing while preventing dandruff.

• Calendula – hydrates dry scalp, removes dandruff and is an antioxidant.

• Willow – natural scalp refresher unclogging the hair follicles.

• Warm a small amount of product between the hands and fingers, then use them as a comb to distribute it evenly through the lengths and ends.

• Apply on clean, towel-dried hair or dry hair at any time of the day.

• No need to rinse.

• Concentrated formula: a small quantity goes a long way.

Note: Due to the high content of natural ingredients, the colour of the formula may vary without altering its properties.