Carter Beauty by Marissa Carter combines professional quality products with insta-worthiness and all ranges are completely cruelty-free.

Ravishing meets romantic with perfect mattes and glittering shimmers that achieve a pure, delicate effect, or a buildable, more intense eye look. Whether you prefer a subtle or statement look smooth nude has it all with 18 matte neutral shades.

Apply using an eye makeup brush. Sweep your favourite base shade on your eyelid base. Colour all the way up to your brow bone in preparation for a more dramatic smoky eye, or you can stop at the crease of your eye for a basic, everyday look. Concentrate darker shadow in the eye crease.

Dark colours attract light, so placing a darker tone of shadow in the crease of the eye makes your eyes pop by adding depth and dimension in the exact right spot.